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New Strategies Program

About New Strategies

New Strategies is an advanced education program conducted by Georgetown University's McDonough School of Business. Unlike other programs for nonprofit leaders, New Strategies focuses exclusively on how to bolster and manage revenue for growth and success.

The program begins with an intensive, four-day forum that is the gateway to an ongoing support system of practical ideas that work. 

New Strategies is a proven success. Core elements of the program have been tested and refined since its launch in 2011. Administered by the Georgetown McDonough's Global Social Enterprise Initiative, instructors and facilitators include top-rated faculty members, nationally recognized experts in specialized field such as cause marketing, fee-for-service revenue support, predictive analytics, and more. Classes are conducted at Georgetown University's campus with special evening events featuring notable guest speakers held at venues unique to Washington, D.C.

Content

A four-day executive forum begins the New Strategies experience. The forum is an intensive, hands-on event directed by leaders in the nonprofit and philanthropy fields. Georgetown faculty and student teams provide additional depth. Following topical plenary sessions, participants meet in small-group facilitation groups where nonprofit leaders can determine how best to integrate funding concepts into their own strategic plans.

Among the Topics Addressed during New Strategies Forums

Cause Marketing

Corporate Support

Database Management

Deferred Giving

Direct Mail

Earned Revenue

Foundation Grants

Gifts in Kind

Government Funding

Impact Investing

Predictive Analytics

Sponsorship

 

Selection Process

Corporations and independent/family foundations provide funding to Georgetown University for support of nonprofit organizations selected to participate in the New Strategies program. This support is used to offset all program expenses for senior executives who attend New Strategies forums (funding covers travel, lodging, instruction, materials, meals, and special events). Funding also enables Georgetown University to provide ongoing information and assistance to participating nonprofit organizations following each four-day forum. To learn more about the selection process, contact Ernest "Chico" Rosemond at Ernest.Rosemond@georgetown.edu.

New Strategies Alumni

Nonprofit leaders who participate in the New Strategies Forum become part of a national alumni network which now includes hundreds of organizations throughout the U.S. Monthly communications and other services made available through this network. Alumni are kept informed about federal, state and local government policy and tax revisions that impact funding and staffing decisions. The network enables past participants to share revenue-generating concepts that work – and those that fall short of expectations. 

Information and photos of nonprofit leaders who have taken part in New Strategies in the past can be accessed via the following links:

additional resources:

New Strategies Advisory Council & Funders

The Georgetown University New Strategies program is made possible primarily by grants from businesses that are widely recognized for their leadership in the corporate social responsibility field. A New Strategies Advisory Council includes the program’s main funders. The Council meets annually to discuss philanthropy and related corporate citizenship developments/trends. Council members share grant-making objectives and practices – they also have an opportunity to interact with nonprofit executives attending one of the New Strategies forums.

Corporations and company foundations that make the Georgetown New Strategies program possible include:

  • Aetna Foundation
  • American Express
  • Becton Dickinson
  • Bristol-Myers Squibb Foundation
  • The Coca-Cola Company
  • Comcast NBCUniversal Foundation
  • Corning Inc. Foundation
  • Ford Motor Company Fund
  • General Mills Foundation
  • Horizon Blue Cross Blue Shield of NJ
  • Johnson & Johnson
  • JP Morgan Chase
  • Merck Foundation
  • Nike
  • Northwestern Mutual Foundation
  • Procter & Gamble
  • Publix Super Market
  • Rockwell Automation
  • Target
  • Thrivent Financial Foundation
  • UnitedHealthcare

For more information about how corporations or independent/family foundations become Georgetown University New Strategies partners, contact NewStrategies@georgetown.edu.

The New Strategies Team

New Strategies is part of the Global Social Enterprise Initiative (GSEI) at Georgetown University's McDonough School of Business. 

New Strategies Co-Directors: Bill Novelli, distinguished professor of the practice and GSEI founder; Curt Weeden, New Strategies founder; Bernard Boudreaux, deputy director; Ernest "Chico" Rosemond, program director.

GSEI Administrative Leadership:  Leslie Crutchfield, GSEI executive director; Joe Weinstein, senior partner; Christine Kidwell, associate director; Bich Le, assistant director; Dana Frazeur, program coordinator.