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Georgetown Program Aims to Bolster Nonprofit Sector Revenues

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FOR IMMEDIATE RELEASE
October 21, 2014

New Nonprofit Management Program to Start in Spring 2015 at Georgetown’s McDonough School of Business

Washington, D.C. – Georgetown University’s McDonough School of Business today announced New Strategies, a program that will assist nonprofit CEOs and other senior managers in increasing and managing revenues for growth and success. It will begin in spring 2015.

The program, part of the school’s Global Social Enterprise Initiative (GSEI), includes an intensive, four-day forum with sessions on social media and corporate fundraising, cause marketing, government funding, earned income, impact investing, and other key income-generating topics. Following the forum, participants engage in monthly communication, information sharing, and networking. The program will be offered at Georgetown three times per year, starting in March.

A version of New Strategies, offered by Business & Nonprofit Strategies, is already established and successful. Over the past three years, more than 200 nonprofit executives from across the country have gone through the program, which was developed by Curt Weeden, former Johnson & Johnson vice president. Weeden will co-direct the Georgetown program with Bill Novelli, distinguished professor of the practice at McDonough and former CEO of AARP.

“This is a proven program with exactly what nonprofit executives want,” Novelli said. “They face heavy competition for scarce resources, the challenges of using social media to raise funds, declining cash contributions, and other problems that interfere with their primary objective of making a positive difference in society.”

Prior to each forum, New Strategies faculty analyze the revenue and program priorities from each participant’s organization. Then, the curriculum is tailored to address specific funding opportunities for each executive. Funding for nonprofit participants in New Strategies is largely provided by corporate and foundation sponsorships.

“New Strategies is unique in its sharp focus on the revenue challenges faced by nonprofit organizations,” said Weeden. “The program benefits from the move to Georgetown because of the added input of highly regarded faculty, teams of MBA students, and guest speakers who are decision makers in Washington, D.C.”

For more information or to apply to the program, contact NewStrategies@georgetown.edu.

About the Global Social Enterprise Initiative: 
The Global Social Enterprise Initiative at Georgetown’s McDonough School of Business aims to prepare current and future leaders to make responsible management decisions that yield both economic and social value. Through practical training for global business leaders, the initiative promotes transformative solutions to and impactful investments in the world’s significant challenges in health and well-being, economic growth, the environment, and international development. It is led by Distinguished Professor of the Practice Bill Novelli and Executive Director Ladan Manteghi. Learn more athttp://socialenterprise.georgetown.edu.

About Curt Weeden:
Weeden’s consulting firm, Business & Nonprofit Strategies, has assisted many of the nation’s largest companies to develop social responsibility programs. A former Johnson & Johnson vice president and founder of the Association of Corporate Contributions Professionals, Weeden has authored two novels and three nonfiction books on philanthropy and social issues. He writes frequently for trade and mainstream publications.

About Georgetown University’s McDonough School of Business
Georgetown University’s McDonough School of Business provides a transformational education through classroom and experiential learning, preparing students to graduate as principled leaders in the service to business and society. Through numerous centers, initiatives, and partnerships, Georgetown McDonough seeks to create a meaningful impact on business practice through both research and teaching. All academic programs provide a global perspective, woven through the undergraduate and graduate curriculum in a way that is unique to Washington, D.C. – the nexus of world business and policy – and to Georgetown University’s connections to global partner organizations and a world-wide alumni network. Founded in 1957, Georgetown McDonough is home to some 1,400 undergraduates, 1,000 MBA students, and 1,200 participants in executive degree or open enrollment programs. Learn more athttp://msb.georgetown.edu. Follow us on Twitter: @msbgu.

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Contact:
Teresa Mannix
(202) 687-4080
tmm53@georgetown.edu