Corporations Sponsor Nonprofits For Innovative Revenue Management Program
A dozen companies and foundations have sponsored more than 80 nonprofit organizations from across the country to participate in “New Strategies,” a nonprofit revenue management program recently launched by the Global Social Enterprise Initiative at Georgetown University’s McDonough School of Business.
Senior nonprofit executives will engage in intensive, four-day workshops focusing on generating and managing diverse revenue streams. Topics will include program service revenue, corporate fundraising, cause marketing, impact investing, social media, government funding, and other key subjects. Participants will receive monthly support and have access to the program’s alumni network to share best practices.
The New Strategies program is directed by Curt Weeden, former Johnson & Johnson vice president for corporate philanthropy, and Bill Novelli, distinguished professor of the practice at Georgetown McDonough and former CEO of AARP. Weeden created the New Strategies program and implemented it in an earlier version. The workshops are being conducted three times per year, starting in March 2015.
“Nonprofits play a vital role in delivering services, educating the public, and being a trusted partner for communities, government, and industry,” said Novelli. “We are proud to bring nonprofit leaders to Georgetown to help arm them with knowledge and tools to generate the revenues they need to deliver on their missions.”
The sponsor companies for 2015 to date include American Express, ConAgra, Rockwell Automation, Amgen, Toyota USA, Target, Novartis, Fed Ex, Horizon Blue Cross Blue Shield, Georgia Pacific, Nike, Bristol Myers Squibb, and Thrivent Financial. Participating nonprofits are working in education, arts and science education, youth participation, health and financial literacy, homelessness, and other areas. They include United Way, Junior Achievement, National Health Council, National Academy Foundation, American Council on Education, A Better Chance, Year Up, and Girls Inc. among others.
“American Express has a long-time commitment to supporting leadership development and training in the nonprofit and social sectors,” said Timothy J. McClimon, president, American Express Foundation. “We’re thrilled to support Georgetown University as we both want to ensure that the next generation of nonprofit leaders has the business and leadership skills to tackle the important issues facing society in the 21st century.”
For more information, contact NewStrategies@georgetown.edu.
About the Global Social Enterprise Initiative:
The Global Social Enterprise Initiative at Georgetown’s McDonough School of Business aims to prepare current and future leaders to make responsible management decisions that yield both economic and social value. Through practical training for global business leaders, the initiative promotes transformative solutions to and impactful investments in the world’s significant challenges in health and well-being, economic growth, the environment, and international development. It is led by Distinguished Professor of the Practice Bill Novelli and Executive Director Ladan Manteghi. Learn more at http://socialenterprise.georgetown.edu.