Philips Re-launches Brand – Innovation and You
By Robert Brandt (MBA’14)
The light bulb was a transformative innovation when Philips launched it 120 years ago. Today, Philips’s innovative spirit remains as it continues to push ideas that will change the world.
Now, the goal is to improve the lives of three billion people by 2025. At a light show in the National Portrait Gallery February 12th, Philips CEO Frans van Houten explained the driving force behind Philips brand re-launch. “To truly change the future, innovation must first matter to people, to people like you in this room and to this capital city and to the nation it serves.” In an era marked by economic and cultural transformation, Philips believes that it’s not enough to be innovative alone, but that companies must also change how they innovate in order to create innovation that is meaningful.
This year, Philips is celebrating the 100th Anniversary of the creation of their first Research and Development lab:a commitment that has produced over 165,000 granted patents over those 100 years of research. To commemorate this celebration, Philips has also revealed a redesigned company logo and brand positioning strapline, “Innovation and You.”
The new brand positioning is rooted in Philips’ strong belief that innovation is only meaningful if it is based on a deep understanding of people’s needs and desires. It also signifies the company’s continued commitment to work with thought leaders across the globe to solve the fundamental needs of people and focus on not just what innovation does, but what innovation does for you.
In order to reach this goal, Philips is collaborating with the private sector, government, and academia to improve lives and transform the world. Philips partnered with POLITICO to kick off a year-long series called “Outside, In” to focus on identifying creative solutions used by the private sector to overcome public sector challenges. The goal of the series will not only be to share best-practices and expertise, but also to discuss ways that the public and private sectors can better harness the power of innovation through collaboration. The first installment of this series, featured the founder and CEO of Amida Technology Solutions, the founder of the White House Open Government Initiative, and the deputy CTO at the White House Office of Science and Technology Policy.
In addition to these initiatives, Philips is currently partnering with the Global Social Enterprise Initiative at Georgetown’s McDonough School of Business to host the “Aging Well Expert Series”. The series of roundtable working sessions takes on the challenge of identifying and removing barriers to increase technology adoption so Americans can remain in their homes and communities as they age.
“Given the world’s challenges, we can no longer rely on doing business in the same way. Innovation must improve the quality of people’s lives and enhance their ability to shape their own destinies in ways both large and small; and it’s our responsibility to help make it happen,” van Houton stated.