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Georgetown Students will Join Bono's One and (RED) Campaigns This Summer, Supported by GSEI Founding Partner Bank of America.

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Left to right: Tee Dherapattana (MBA’14), Larson Bullock (MBA’14), Lindsey Bruinsma (MBA’14), Mariah Byrne (B’14)….. Not Shown: Ella Cohen (B’14)


By Kimberly Lam

GSEI is proud to announce that five Georgetown students will be joining U2 lead singer Bono’s ONE and (RED) campaigns as interns this summer. The internships stem from GSEI’s relationship with founding partner Bank of America and are a bi-product of the November 12th event, held with Bono at Georgetown University.

McDonough School of Business MBA’14 students Tee Dherapattana and Larson Bullock will be joining the ONE team in D.C., a grassroots advocacy and campaigning organization that fights extreme poverty and preventable disease, particularly in Africa. Bullock will be developing reports for the Board of Directors focused on industry trends and a range of economic and development issues in select countries, while Tee will help the membership & marketing team develop a more accurate profile of ONE’s members to understand how they interact with the campaigns.

“My goal during and after the MBA is to apply business thinking and analysis in an international development context and to maximize the impact of scarce resources on critical challenges. I’m thrilled to have the opportunity to work with ONE because I see it as being at the forefront of promoting effective policy and action on a very broad set of global development issues,” noted Bullock.

MBA’14 Lindsay Bruinsma will be joining the (RED) team, a division of ONE in New York City, with a goal to expand the global brand’s initiative to reduce the number of AIDS transmission from mother to child in Africa to zero. In her role, Lindsay will analyze strategic opportunities and determine what kind of partnerships (local companies or multinationals) will be most effective for potential new markets.

Bruinsma stated, “I’m excited for the challenge of leveraging both creativity and momentum on a global scale. Bono’s name says a lot, but the initiative has also been impressively creative in its approach and with its diverse array of private sector partnerships, everything from Coca-Cola to Bugaboo – a high end stroller company.”

Two Georgetown undergraduate students, Mariah Byrne (B’14) and Ella Cohen (B’14) will also join the ONE team. Byrne will be helping with their digital platform while Cohen will be part of the U.S. Advocacy team focusing on extreme global poverty. Byrne, who would like to enter the field of human rights and will be graduating from Georgetown’s School of Foreign Service is hoping to get an inside look at the day-to-day work that goes on at a well-known non-profit. She said, “interning with ONE is a really great way to get hands-on experience with the type of career I might be looking at after college.”

CEO of Bank of America Brian Moynihan announced the ONE internships at the event with Bono last fall. Aligned, with Georgetown’s mindset of being in service to both business and society, GSEI hopes the internships will serve as a platform for students to do so. Dherapattana stated, “One of the reasons I came to Georgetown, was to harness the opportunity to work in the social development field. ONE has been very successful in its campaign and achieving its goals, so I look forward to learning more about ONE’s strategy in creating impactful campaigns and motivating members to take action.”