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“Many Roads Lead to Rome” – An Interview with Bill Novelli

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International Social Marketing Association
Many of us know the name Bill Novelli; he is a long-time thought leader in the social marketing field. But did you know that Bill began his illustrious career as a brand manager for Lever Brothers (now Unilever) during the Mad Men era in 1960’s New York City? While at Lever Brothers, Bill honed his marketing skills selling consumer products like soap and toothpaste. Even though this work paid the bills, Bill was seeking something more.