Marketing and Membership Fellow at ONE Campaign
August 21, 2013
By Tee Dherapattana (MBA’14)
Whenever I ask someone what they like most about the organization they work at, I almost always get “people” as one of the answers. At ONE, I really see how people are essential to the organization; everyone here is passionate and knowledgeable on important issues ONE is focusing on from energy poverty to transparency. Different departments from marketing to policy work together with people in ONE offices in Africa and Europe to alleviate poverty in Africa.
One of the projects I am working on this summer is on understanding ONE’s membership base. Since ONE is not a fundraising organization, they rely solely on their members, currently three million people around the world, to push for change. Members participate by doing something as simple, yet impactful as a collective whole, as clicking on ONE’s petitions or taking a more active approach like speaking to their representatives to bring key issues to their attention.
In addition to learning more about the issues ONE is focusing on, I am learning about nonprofit operations and social media. ONE is extremely active on social media, and getting exposure to that is a great learning opportunity since it is an essential aspect of any organization today and an effective medium to reach people, all of whom can help make a difference.