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Digital Media Intern at ONE Campaign

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August 21, 2013

By Mariah Byrne (B’14)

This summer, I am working as the digital media intern for ONE, a nonprofit dedicated to ending extreme poverty starting in sub-Saharan Africa – an experience that, thus far, has given me an incredible view into the nonprofit sector. While I have interned for NGOs before, I have never worked for an organization with such an impressive goal or that has integrated me so fully into its team.

My second day at ONE was the internal launch of agit8, a music-based campaign that harnesses the power of protest songs and celebrities to inspire people to create change. While the project has been managed by the highest level of the organization and involves artists such as Ed Sheeran, Bruce Springsteen and Usher, I’ve been able to play an integral role in the messaging and marketing of the campaign. From writing website copy to designing social media strategy and participating in post-mortem meetings, I’ve been able to leave my mark on the project and, in a funny twist, raise my voice – which is exactly the idea behind the campaign.

However, what is more important is that the campaign isn’t about me. Instead, it’s about the power of unity, tapping into the collective conscious and utilizing popular culture for social good – which happen to be the same principles on which all of ONE’s projects operate. And that is ultimately why I have enjoyed working at ONE so much this summer.