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New Strategies Program

About New Strategies

New Strategies is an advanced education program conducted by Georgetown University's Global Social Enterprise Initiative at the McDonough School of Business. Unlike other programs for nonprofit leaders, New Strategies focuses exclusively on how to bolster and manage revenue for growth and success.

The program begins with an intensive, four-day forum (offered three times per year) that is the gateway to an ongoing support system of practical ideas that work. 

New Strategies is a proven success. Core elements of the program have been tested and refined over a four-year period by Business & Nonprofit Strategies, a consulting firm headed by former Johnson & Johnson Vice President Curt Weeden. The program is now offered through Georgetown's Global Social Enterprise Initiative. The move creates additional opportunities to enhance the program with the involvement of top-flight business school faculty, teams of MBA students, guest speakers, and special events only possible in the nation's capital. 

Content

The New Strategies forum is an intensive, hands-on experience directed by nationally recognized leaders in the nonprofit and philanthropy fields. Georgetown faculty and MBA teams provide additional depth. In addition to the plenary sessions, breakouts, and one-on-one counseling, each forum enlists outside speakers including public sector leaders (relevant to government funding and activities).  

Topics

Social Media

Earned Income and UBIT

Corporate Support

Predictive Analytics

Cause Marketing

Government Funding

Gifts in Kind

Database Management

Sponsorships

Direct Mail

Impact Investing

Deferred Giving

 

Attend

New Strategies is open to nonprofit executives sponsored by corporations or foundations that provide grants to cover all program expenses, including the forum held on the Georgetown campus. If you are a nonprofit interested in participating in the New Strategies program contact Bich Le at bich.le@georgetown.edu.

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New Strategies Alumni

New Strategies has worked with about 400 nonprofit organization executives over the past five years. The program was brought to Georgetown University in 2015 and has since brought more than 200 nonprofit executives from all over the country to campus to participate in the program. 

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Sponsors

Nonprofits selected to participate by Georgetown receive sponsorship funding from these companies and foundations. Each sponsorship covers all program costs, including the forum and its related expenses as well as a subsequent year of online instruction, information, and support. 

If you are a potential sponsor looking for more information, check our program brochure below and contact our co-director, Curt Weeden, at NewStrategies@georgetown.edu.

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The New Strategies Team

New Strategies is part of the Global Social Enterprise Initiative (GSEI) at Georgetown University's McDonough School of Business. 

New Strategies Co-Directors: Bill Novelli, distinguished professor of the practice and GSEI founder; and Curt Weeden, New Strategies founder. 

Senior Faculty: Joe Waters, national expert on cause marketing and social media and author of Fundraising with Businesses

GSEI Leadership and Staff:  Ladan Manteghi, GSEI executive director; Bich Le, program manager; Dana Frazeur, program coordinator; Kevin Iraheta, administrative assistant.

University faculty and MBA students are actively engaged in the forum and follow-up services.