GSEI Holds Inaugural Global Business Experience Event In April
Written by Ceren Karaer
Georgetown MBA Global Residency Team with GrowPonics Founder and CEO, Lior Hessel, at lettuce greenhouse in Haifa, Israel
Global Business Experience: Georgetown’s Impact is the inaugural event of a program GSEI host annually to recognize and share social enterprise projects from diverse geographic regions, economic markets, and industries. Recruiters, project clients, alumni, undergraduates, graduates and select guests have been invited to the event on Monday, April 9th, in Fisher Colloquium at 5:30pm.
Six teams will describe the biggest impacts of their projects, followed by an interactive panel discussion moderated by Professor Ricardo Ernst.
Andrew King MBA’12 will present his team’s experience working with Comissão de Valores Mobiliários, the Brazilian securities exchange commission, to educate the millions of new investors entering the middle class. Kate Reid, MBA’12, will share her team’s work in Vietnam for the LIN Center for Community Development, planning a detailed five-year roadmap for LIN to effectively address urban poverty issues by providing technical, management and financial support to local social enterprises. Jorge Lee MBA’12 will discuss his team’s experience helping Spanish bank BBVA empower local social entrepreneurship through a public-private partnership program called The Momentum Project.
Two teams that worked with the Colombian Coffee Federation will present different foreign entry projects. Andrew Synnott MBA’12 will present key findings in analyzing and developing a strategy to introduce theJuan Valdez brand to the consumer market in China. Another team represented by Lauren Radow, MBA’12, will discuss foreign entry into the same market with a different product, freeze dried coffee, which would require a different distribution strategy altogether. The Growponics team will describe how they uncovered that Growponics, a hydroponic greenhouse innovator based in Haiffa, had severely underestimated the value of its technological solution to sourcing fresh agricultural products in urban environments.
The analyses and recommendations of these Global Residency teams are being considered for implementation at the highest levels of their clients’ organizations. “Social impact mission? Big time. Our MBAs are providing vital analysis for the Colombian Coffee Federation’s strategic entry into the Chinese market. The Chief Marketing Officer is flying to Washington to hear both teams’ recommendations later that night,” remarked Professor Michael Ryan, a Global Residency Advisor.
Featured projects include:
- LIN Center for Community Development, Vietnam: The LIN team developed a detailed five-year roadmap for LIN to effectively address urban poverty issues by providing technical, management and financial support to local social enterprises.
- BBVA Momentum Project, Spain: The Momentum Project team benchmarked BBVA’s social entrepreneurship support program against similar platforms at other organizations and provided recommendations to maximize the project’s social and economic impact.
- Comissão de Valores Mobiliários “CVM”, Brazil: The CVM team developed a program for the Brazilian securities exchange commission to educate the millions of new investors entering the middle class.
- Colombian Coffee Federation: Expanding Juan Valdez Cafe, China: The CCF Juan Valdez team developed a strategy for the Colombian-based federation of coffee growers to expand the Juan Valdez Café brand in China and compete viably against established brands such as Starbucks.
- Growponics, Israel: In their market analysis, the Growponics team uncovered that Growponics, a hydroponic greenhouse innovator based in Haiffa, had severely underestimated the value of its technological solution to sourcing fresh agricultural products in urban environments.
- Colombian Coffee Federation: Freeze-dried Coffee Distribution, China: The CCF distribution team developed a strategy for the Colombian-based federation of coffee growers to expand the distribution of its freeze-dried coffee products in China.