Leadership and Staff
William D. Novelli, Founder, Global Social Enterprise Initiative and Distinguished Professor of the Practice, McDonough School of Business, Georgetown University
As a professor in the MBA program at McDonough Georgetown, Bill teaches: Corporate Social Responsibility; Principled Leadership for Business and Society; and Leadership and Management of Nonprofit Organizations.
He is the founder of the Global Social Enterprise Initiative at McDonough and oversees the program.
Bill is also the co-chair of the Coalition to Transform Advanced Care, a national alliance dedicated to reforming advanced illness/end of life care in the U.S.
Previously, he was CEO of AARP, a membership organization of 40 million people 50 and older. Prior to AARP, he was founder and president of the Campaign for Tobacco-Free Kids, EVP of CARE, the international relief and development organization and co-founder and president of Porter Novelli, now one of the world’s largest public relations firms.
He began his career at Unilever, was an account supervisor at a New York advertising agency and later served as Director of Advertising and Creative Services at the Peace Corps.
Presently, Bill is on the boards of: the Association of American Medical Colleges; the American Cancer Society; the Bipartisan Policy Center Advocacy Network; the Campaign for Tobacco-Free Kids; the Center of Mental Health Pathways and Support for Self-Directed Care (COMPASS); and KaBoom!
In addition, he co-chairs the Care Culture and Decision-Making Innovation Collaborative of the National Academy of Medicine and previously served on NAM committees which produced reports on: The Future of Nursing: Leading Change, Advancing Health; and Dying in America: Improving Quality and Honoring Individual Preferences Near the End of Life.
He received a B.A. from the University of Pennsylvania and an M.A. from Penn’s Annenberg School for Communication, and pursued doctoral studies at New York University. He taught marketing management for ten years in the MBA program and also taught health communications at the University of Maryland.
Leslie Crutchfield, Executive Director
Leslie Crutchfield is Executive Director of GSEI at Georgetown University’s McDonough School of Business, and is co-author of the award-winning book, Forces for Good: The Six Practices of High-Impact Nonprofits, which explores how to maximize nonprofit effectiveness. The book was named on The Economist Best Books of the Year list and is in its eighth printing. Her second book, Do More Than Give: The Six Practices of Donors Who Change the World, demonstrates how donors can go beyond check writing to be strong catalysts for change. Leslie has a new book coming out in 2018, How Changes Happen: Why Some Social Movements Succeed While Others Don’t (forthcoming by Wiley), which she wrote as Senior Research Fellow affiliated with GSEI.
Leslie also serves as an external senior advisor at FSG, the global social impact consulting firm co-founded by Michael Porter and Mark Kramer. She was previously managing director at Ashoka, the global venture fund for social entrepreneurs, and she co-founded a national nonprofit social enterprise in her 20s. She has contributed pieces to Fortune, Forbes, The Chronicle of Philanthropy, and Stanford Social Innovation Review, and has appeared on programs such as NPR and ABC News. Leslie has served as a trustee of SEED Foundation and Kiva, and volunteered with Crossroads Africa. She holds an MBA and BA from Harvard, and resides in the Washington, D.C. region.
Curt Weeden, Co-Director, New Strategies and CEO, Business & Nonprofit Strategies, Inc.
Curt Weeden is a management consultant, author, and speaker nationally recognized for his work in the philanthropy and social responsibility fields. He is president of Business & Nonprofit Strategies, Inc., a consulting group providing management guidance to several of the nation's largest corporations and not-for-profit organizations.
Weeden launched the New Strategies initiative in 2011 – the program moved to Georgetown University in 2015. Prior to the New Strategies start-up, Weeden founded and served as chief executive of the Association of Corporate Contributions Professionals (ACCP), the national trade group representing corporate contributions, community relations, and employee volunteer managers from more than 130 companies.
Weeden served as vice president for Johnson & Johnson and managed that corporation's expansive cash and product contributions program. Before joining J&J, he headed a consulting firm that provided external relations and merger/acquisition services to Bank of America, General Motors, Merck, Xerox, and numerous other firms.
Weeden has been a guest lecturer and instructor at several universities including Duke, Rutgers, Penn State, and UCLA. He writes extensively about corporate philanthropy with articles and features appearing in BusinessWeek, USA Today, The Miami Herald, San Francisco Examiner, and The Los Angeles Times. He is the author of five books including two novels.
Joe Weinstein, Senior PartnerJoe is Senior Partner at GSEI, where he focuses on strategy, partnership development, program creation, and student and alumni engagement. Previously, he was Senior Director of Operations and Planning at Signal Vine, a technology firm that improves student outcomes in college attainment and persistence. He played instrumental role in doubling firm revenue and staff size by advising CEO and working closely with executive team on planning, management, evaluation/metrics, systems, HR, and legal.At Arabella Advisors, a consulting firm working with philanthropic donors, Joe led over $1.8 million in client projects on strategy and evaluation, and managed the firm’s analyst team. He also led to major shifts in business development and staff management by implementing a balanced scorecard. Joe also worked with the Bill & Melinda Gates Foundation as an Associate Policy and Program Officer, where he built 10 partnerships with advocacy organizations in India. He managed over 20 grants to organizations focused on health policy in Africa, India, and the U.S.Joe is an Adjunct Professor at Georgetown University's School of Foreign Service, and serves on the Leadership Council of The Posse Foundation's DC chapter and the Board of the Wisconsin Project on Nuclear Arms Control. He holds an Executive M.B.A. from Georgetown, an M.S. in International Affairs from Georgetown, and a B.A. in English from Wesleyan.
Matt McKenna, Executive-In-Residence
Matt McKenna is an Executive-in-Residence of GSEI. He recently served as Senior Advisor to the US Secretary of Agriculture, Tom Vilsack. In this role, Matt worked to leverage federal resources with public and private partners to foster job creation, business development and economic growth in rural America.
Prior to joining USDA in 2013, Matt served as the President and Chief Executive Officer of Keep America Beautiful, Inc., the nation’s leading nonprofit that brings volunteers together to build and sustain vibrant communities. Before joining Keep America Beautiful, Matt served as the Senior Vice President, Finance at PepsiCo. Previously, he was Senior Vice President and Treasurer and before that, Senior Vice President, Tax. Before joining PepsiCo in 1993, Matt served as partner with the law firm of Winthrop, Stimson, Putnam & Roberts in New York.
A graduate of Georgetown Law School, Matt is an active director of Foot Locker, Inc. and is also chairman of the Board of the Ignatian Volunteer Corps. He has served on the board of trustees of several other for---profit and not---for---profit organizations, including PepsiAmericas, Inc and Hamilton College, where he graduated in 1972 and was a member of Phi Beta Kappa. Matt has also served on the boards of Manhattanville College, the Foundation for Purchase College of the State University of New York and the Manhattan Theatre Club. He has been an adjunct professor at Fordham University since 1984.
Christine Kidwell, Associate Director
Christine Kidwell is the Associate Director at GSEI, where she focuses on strategy, business development, partnerships, public relations, and student and alumni engagement. Previously, she ran operations and managed a $20 million endowment for the Center for Muslim-Christian Understanding at Georgetown’s School of Foreign Service, focusing on building stronger bridges of understanding between the Muslim world and the West.
Christine worked for the District of Columbia Government in both the Mayor’s Office of Community Relations and Outreach and City Council. She served as a primary author of the Council’s Ethics Reform legislation and advised the Mayor on education reform, crime alleviation, and neighborhood development.
With over a decade of connecting and collaborating with myriad individuals and stakeholders - often with conflicting interests - Christine has a keen ability to play both mediator and negotiator with ease. She is regarded for leading through service, cross-cultural understanding, creativity, and innovative problem solving.
Christine aims to further illuminate issues surrounding access to health care, mental illness, prison reform, and religious freedom, believing that education most fundamentally happens through story telling, relationship building and cultivating empathy.
Christine holds an Executive M.B.A. from Georgetown University, a J.D. from Washington and Lee and a B.A. in English from Cornell.
Liddy Manson, Director - Aging Well Hub
Liddy is a seasoned technology and health care entrepreneur and executive, having spent over 20 years leading mission-driven technology, media and information organizations. Currently, she provides strategic growth, market positioning, and general management advisory services to high growth and transitioning organizations in both the for-profit and non-profit sectors, leveraging her extensive management and board-level experience in both the for-profit and non-profit world to help organizations move to the next level.
Most recently Liddy was co-founder and President of BeClose, a pioneer of smart home technology designed to support people who are aging in place or living independently with disabilities. She led the company from its launch to its exit via spin in to its strategic investor, Alarm.com. Prior to starting BeClose, she served as CEO of DigitalSports, a web service providing detailed information and coverage of high school sports throughout the country. Prior to DigitalSports, she served as the Chief Operating Officer of FreeWebs Inc. (now Webs.com). Previously, Liddy spent nine years as Vice President and General Manager of Commercial Products at Washington Post Digital. In those years she served in both functional roles (sales, marketing, business development) and ran the largest P&L at the company.
She is an accomplished pianist, having performed three piano concertos in the past ten years, and has served on the board of the Baltimore Symphony for 6 years. She also serves on the board of Verite, an NGO dedicated to supporting US corporations in ensuring that their global supply chains comply with fair labor standards. Liddy holds an MBA and Certificate in Public Management from Stanford University and a BA in Music from Yale University.
Judi Kennedy, Project Director
Judi Kennedy is a project director with 18 years of marketing and communications experience ranging from startup "shoestring" efforts to worldwide multi-million-dollar awareness campaigns. She has deep experience guiding initiatives that address reputation, issues and advocacy, branding, and cause awareness. She is familiar with targeted marketing (e.g., moms, millenials, and seniors) either directly or through spokesperson campaigns.
She previously worked at both boutique and big-five public relations agencies in Washington D.C., and New York City. Judi earned a B.A. in communications studies from the University of Rhode Island. As a frequent world traveler, she is passionate about efforts that can bridge social, economic, and environmental issues she has seen first hand. She lives in the District and spends her spare time writing about her quest to completely fill her passport and launch a craft brewery.
Diane Ty, Project Director
Diane Ty is Project Director with expertise in marketing and business strategy and a long history of product, service and program innovation in the nonprofit, corporate and public sectors. She also serves as Senior Advisor to Service Year Alliance and consults to other nonprofits and start-ups. Diane was Senior Vice President of Strategic Market Development at AARP, where she was the architect of AARP’s under age 50 initiative called LifeTuner.org, 2010 winner of an IDEA award (Gold-level) in the design strategy category by the Industrial Designers Society of America (IDSA), which recognizes annually the best product innovations around the globe.
Diane was co-founder of YouthNoise, a leading nonprofit youth social network for social change that gives young people a voice, tools, and place to connect on issues of social change. She started YouthNoise for Save the Children while serving as Managing Director of its US Programs division, where she also developed the award-winning Ad Council mentoring campaign called “Do Good: Mentor A Child” and first-ever national database and hotline for prospective mentors. Prior to her nonprofit work, Diane worked for over ten years as a marketing executive with the American Express Company in NYC. She started her career at the Overseas Private Investment Corporation, where she organized and led U.S. investment delegations to developing countries. Diane earned a BA from Duke University and a MBA (Wharton) and MA (School of Arts and Sciences) from the University of Pennsylvania. She is married and has three children.
Bernard Boudreaux, Deputy Director of New Strategies
Bernard Boudreaux is the Deputy Director of the New Strategies Program - a signature program within the Global Social Enterprise Initiative (GSEI) at Georgetown University’s McDonough School of Business. In this role, Bernard focuses on direct engagement with corporate partners, as well as the nonprofit leaders attending the New Strategies program.
Bernard is also the founder and principal of Be Beneficent Consulting - a boutique consulting firm that assists individuals, nonprofits and businesses in addressing social issues within their local communities through action that achieves measurable results.
Prior to joining Georgetown University, Bernard was with Target Corporation for over 30 years, where he held various leadership positions in Corporate Responsibility (CR) as well as in their Merchandising/Buying division. Within his 18 years in Target’s CR division, he oversaw community involvement and volunteerism for local Target stores and distribution centers coast to coast, as well as led various initiatives focused on Stakeholder Engagement, Diversity & Inclusion, Reputation Management, and Executive Level Board Placement. Target has been repeatedly recognized nationally for being one of “America’s Most Admired” companies, as well as one of “America’s Most Generous” for philanthropy. He retired from Target in 2018.
Bernard has been lauded by many organizations for his engagement, counsel and support, and has served on the board of directors for numerous nonprofit organizations. He currently serves as an advisor for the Association of Corporate Contributions Professionals (ACCP) – the premier professional association in the field of corporate philanthropy, and for BoardSource – the only national organization focused exclusively on nonprofit governance by building exceptional nonprofit boards and inspiring board service.
Known for his candid “tell it like it is” approach, he is a frequent presenter at conferences on the impact and importance of public/private partnerships, and how businesses and nonprofits can work together to improve local communities.
Ernest "Chico" Rosemond, Program Director, New Strategies
Ernest “Chico” Rosemond serves as Program Director for the Global Social Enterprise Initiative’s (GSEI) New Strategies Program, an advanced education program for nonprofit executives focusing on revenue enhancement. In this role, he is responsible for partnerships with corporate funders, content development, program strategy and growth, and operational management of the New Strategies program. Mr. Rosemond works alongside New Strategies co-directors Bill Novelli and Curt Weeden.
Rosemond, a Georgetown Law alum, comes to New Strategies after 15 years with AARP, the 38 million member social welfare nonprofit. At AARP, he managed brand alliances, partnerships, and directed sponsorships and exhibits. He is also a Certified Aging in Place Specialist.
Currently, he also serves on the boards of the American Foundation for Suicide Prevention (National Capital Area Chapter), the Chevy Chase Fire Department, and the Dance Institute of Washington.
Prior to AARP, Rosemond was a Development Officer with the National Alliance of Black School Educators, served as an Associate for Houston & Howard Law Firm in Washington, DC, and as Law Clerk for the Honorable Henry Kennedy, Associate Judge of the Superior Court of the District of Columbia.
Melissa Bradley, Adjunct Professor
With more than 20 years of entrepreneurship, investment, and leadership experience, Melissa Bradley serves as an adjunct professor at the McDonough School of Business.
Previously, Bradley, also a Georgetown alumna, served as an inaugural GSEI Executive-in-Residence during her tenure as CEO of Tides, a nonprofit organization that actively promotes change toward a healthy society founded on social justice, shared economic opportunity, robust democratic processes, and sustainable environmental practices.
Bradley also has served as a political appointee at the Corporation for National Service (CNCS) and as the acting director of the Social Innovation Fund (SIF), a White House initiative and program of CNCS. In this role, Bradley led the creation of a departmental strategic plan, co-developed the FY2015 NOFA releases for SIF and Pay for Success, and developed SIF Week - a national campaign to promote the SIF and evidence-based programs.
Bich (Bic) Le, Program Manager
Bich Le manages the operations of the New Strategies Forum and other GSEI events. She also oversees the budget, data analytics, and GSEI’s website development. Previously, Le was traveling in South Asia and Southeast Asia for six months in a volunteer trip where she mentored young students and helped renovate schools and orphanages.
Prior to her trip, she was with the Asian & Pacific Islander American Scholarship Fund educating, mentoring, and guiding students, parents, and financial aid counselors through the scholarship process for the Gates Millennium Scholars program.
Le earned a B.A. in art from Trinity College in Hartford, Connecticut. In her spare time she likes to read, paint, bike, hike, canoe, and travel.
Kat Soerensson, Administrative Assistant
Kat Soerensson is the Administrative Assistant for the Global Social Enterprise Initiative at Georgetown's McDonough School of Business as of January 2018. She provides administrative support to GSEI and its New Strategies Forum. She lived abroad for 9 years and speaks German fluently.
Prior to GSEI, Soerensson completed an internship and worked at Enterprise-Rent-A-Car in their management training program. She excelled in the program; she was a top salesperson and repeatedly exceeded her goals. In the program, Soerensson consecutively worked at 10 locations, most notably, the Arlington Mercedes Benz 300+ fleet location that collaborates with American Service Center, specializing in a loaner vehicles for their customers. During her time there, she built and maintained relationships with current and prospective accounts, created financial plans, and assisted in the management and maintenance of its fleet.
While at the University of Mary Washington, she worked full time as an accounts receivables clerk as a full time student. During her holidays, she worked for the McDonough School of Business Undergraduate Program’s Office, where she created marketing material for their on campus events such as Bagels with the Deans and BUILD Program. Through Soerensson's experiences as an expatriate of 9 years and passion for business, she is excited to join the GSEI team.
Soerensson earned her B.A. in Art History from the University of Mary Washington in Fredericksburg, Virginia. She is an advocate of women’s and animal rights. In her spare time she enjoys visiting art museums, Rupi Kaur’s poetry, exercising, and spending time with her rescue dog and family.
Ladan Manteghi, Senior Advisor
Ladan Manteghi serves as Senior Advisor to GSEI. She led the Global Social Enterprise Initiative at Georgetown University’s McDonough School of Business as Executive Director for 5 years, from it's birth in 2011, building cross-sector partnerships and programs that help train business leaders to create economic and social value. She now works as the Global Director for Partner Networks at the Social Progress Imperative.
Previously, she directed AARP’s international initiatives where she helped create, launch, and served as President of the AARP Global Network. Concurrently serving as the senior vice president of international affairs for AARP, Manteghi has collaborated and created partnerships with influential groups such as the World Economic Forum, Organization for Economic Cooperation and Development, United Nations and its affiliate organizations, and the European Commission.
She has spoken as an expert on the over-50 market, income security, health, and retirement at conferences and in the media in Asia, Europe, and the Americas.
Prior to joining AARP, Manteghi served as advisor to the CEO of PowerUp, a nonprofit focused on addressing the digital divide, and directed business development and outreach activities for a dotcom leading e-advocacy campaigns for multi-national corporations and national nonprofits. She also served in various US government agencies including working for President Clinton and Vice President Gore, the Office of the U.S. Trade Representative, Department of Health and Human Services, and the Department of Interior. Manteghi earned a B.A. in political science/public service from the University of California at Davis.
Lauren Gilbert, Project Analyst
Lauren Gilbert is a project analyst at the Global Social Enterprise Initiative at Georgetown’s McDonough School of Business. She aids in scholarly and marketing research for GSEI’s projects.
Prior to joining the team at GSEI, Gilbert graduated with a M.A. from Georgetown’s McCourt School of Public Policy, where she focused her efforts on quantitative research on employment of people with disabilities, research that she continued at Mathematica Policy Research as a disability policy fellow. While studying at Georgetown, she served as a disability issues liaison to McCourt’s Diversity Task Force and McCourt’s representative at the campus’s Working Group on Disability as a Social Justice Issue. Before that she was a fellow at RespectAbility USA, a disability policy nonprofit, and a research coordinator at No Labels, a congressional reform nonprofit.
Gilbert earned her B.A. in International Studies at American University, with a double minor in Japanese Language and Economics. In her spare time, she enjoys geocaching, playing computer games, and reading books.
Joe Waters, Instructor, New Strategies and Founder and Blogger, Selfishgiving.com
Joe Waters has been working at the intersection of business, philanthropy, and marketing for twenty years. He writes one of the web's leading fundraising blogs, Selfishgiving.com. He's the author of three books: Fundraising with Businesses, Cause Marketing For Dummies and QR Codes for Dummies.
Joe is a popular speaker on cause marketing, corporate giving, social media, nonprofit branding and mobile technology. Learn more about Joe's speaking appearances at http://www.selfishgiving.com/speaking/
Joe's written for many publications, including Huffington Post, Forbes, Mediapost, Razoo's Inspiring Generosity, Nonprofit Quarterly, Chronicle of Philanthropy and Healthcare Philanthropy Journal.
He's been quoted in The New York Times, Reuters, INC.com, and The Nonprofit Times. He's also appeared on HuffPost Live.
Joe lives in Massachusetts, has a wicked Boston accent and is - obviously - a Red Sox fan.
GSEI Faculty Advisory Committee
Vishal Agrawal, Assistant Professor
Kasra Ferdows, Heisley Family Chair of Global Manufacturing
Patricia Grant, Interim Senior Associate Dean for Undergraduate Programs
Edward Soule, Associate Professor
Rachelle Sampson, Visiting Associate Professor
Jose Guerrero, Associate Professor
Daniela Brancaforte, Assistant Dean
Rev. Ron Anton, S.J, Senior Advisor, Executive Education